Top 5 Fashion Games Performance in Europe Q2 2023

The second quarter of 2023 showcased interesting trends for the top 5 fashion games on a unified platform in Europe. Here's a detailed look at their performance metrics, sourced from Sensor Tower.

Project Makeover by Magic Tavern, Inc. saw a significant fluctuation in weekly revenue, peaking at around $450K in early April, before dipping to approximately $324K towards the end of May, and then recovering to $420K by the last week of June. Weekly downloads varied, starting at 163K and hitting a high of 184K in mid-June. The number of weekly active users remained relatively stable, hovering between 1.1M and 1.2M throughout the quarter.

Crowdstar LLC's Covet Fashion: Dress Up Game saw its weekly revenue rise notably in mid-May to about $162K, before settling around $76K by the end of June. Downloads saw a significant increase, starting at 5.8K and peaking at 22.9K in mid-June. Active users ranged from 76K to 86K over the quarter, showing a slight upward trend towards the end.

Love Nikki-Dress UP Queen from Galaxy Play Technology Limited experienced a peak in revenue in mid-April at approximately $46K, with a consistent decrease to about $19K by the end of June. Downloads remained modest, starting at 2K and decreasing slightly to around 1.8K. Active users showed a gradual decline from around 54K to 46K.

MovieStarPlanet by MovieStarPlanet saw a weekly revenue peak at the beginning of April with $41K, but it fell to about $20K by late June. Downloads started at 17.4K and dropped to around 11.8K. Active users showed a steady decline from 93K to approximately 73K by the end of the quarter.

Finally, Pocket Styler: Fashion Stars from Nordcurrent UAB had a relatively stable revenue, fluctuating around $20K to $28K throughout the quarter. Downloads started at 34K, decreasing to around 19K by the end of June. Active users ranged from 131K to 101K, showing a gradual decline over the quarter.

For more detailed insights and analytics, visit Sensor Tower.